Trade-in values are pretty close to wholesale - or the actual cash value that the dealer could get for the car at auction. But the real kicker is the condition. If you look at those sites, especially KBB, the condition you place on the vehicle can significantly impact the trade-in value. How's the body? Mileage/maintenance? Tires? Does it need brakes, etc? There's never a "free lunch", so if the price is low, there's a reason. Sometimes a dealer for one car make will have another on their lot, and they may reduce the price to move it off quicker - but that usually happens after it's been sitting there for a while....
