Well, I have two cars that just came up for renewal. After speaking to several different reps, no one would give me the $77 deal. They all said it was a one-time offer. I finally told them to forget the renewal and simply cancel my subscriptions. They said "whoa" and transfered me to what they called the "Save the Sale" department. The wonderful lady there immediately gave me the $77 deal on both cars. No hassle.
So, just in case you get jacked around, threaten to cancel and see if they transfer you to the "Save the Sale" folks.